UOB and GoWabi Empower Beauty & Wellness SMEs with Financial Insights and Growth Solutions

UOB Thailand and GoWabi recently hosted the “Passion to Success” seminar, tailored to support small and medium-sized beauty and wellness businesses. Held at UOB Plaza, the event aimed to connect entrepreneurs, share business insights, and present tailored financial solutions to strengthen their competitive edge.

Ms. Sayumrat Maranate, Head of Business Banking at UOB Thailand, shared the bank’s commitment to fostering sustainable growth in the beauty and wellness sector. Recognizing this industry’s annual growth potential of 10-20%, Ms. Sayumrat highlighted UOB’s efforts to build a network of partners that offers specialized financial tools to fuel growth and innovation. “This event empowers SMEs by facilitating valuable knowledge exchange, helping businesses thrive in an increasingly competitive market,” she noted.

With over 150 attendees, the seminar included industry experts such as GoWabi Co-Founder and Chief Commercial Officer Ms. Wipawee Wongsirisak. Ms. Wipawee discussed emerging beauty trends, strategies for customer engagement, and tips to enhance store operations and increase sales.

ADA Digital (Thailand) Head of Growth, Ms. Tanya Phathanathong, provided insight on using customer data to shape effective online marketing strategies, allowing businesses to reach a broader audience. Additionally, Mr. Pramote Dechaboonsiripanich, Managing Director of Thai luxury fragrance and wellness brand PAÑPURI, shared his expertise in brand building and product development for the high-end wellness market.

Attendees also learned about exclusive benefits, including installation of GHL’s EDC terminals, which accept multiple payment methods—credit cards, QR codes, and e-wallets—at a discounted transaction fee.

They also have the chance to open a UOB BizSuper account with special interest rates available during the event. UOB’s BizSmart solutions were presented to help SMEs streamline operations and boost productivity, featuring tools like ChocoCRM’s system for CRM, POS, and customer data analytics, as well as HumanOS for HR management.

For more details on available solutions, visit UOB BizSmart’s official site.