Central Group Unveils The 1 EXPAT for Expats in Thailand

New Membership Program Offers Exclusive Benefits and Community Engagement for Expats

Central Department Store Group has partnered with The 1, Thailand’s largest digital lifestyle platform with over 21 million members, to introduce The 1 EXPAT—a unique membership program crafted specifically for expatriates in Thailand. Available through The 1 APP, The 1 EXPAT brings tailored shopping privileges, access to community events, and a seamless online-to-offline experience to Thailand’s expat community.

Ms. Rvisra Chirathivat, Chief Marketing Officer at Central Department Store Group, highlighted the importance of expats to their business, noting that skilled expatriates in Thailand spend significantly more than local customers. With expats spending 2.5 times as much as locals, Central Retail has identified a promising growth area in this market segment. The 1 EXPAT was created in response, offering exclusive privileges to meet the distinct lifestyle needs of Thailand’s expatriate community.

Expanding as Thailand’s Expat Community Hub

The 1 EXPAT aspires to be more than a rewards program—it aims to become a central hub for the expat community in Thailand. The program provides immersive experiences, including exclusive events, pre-sale access, special promotions, and personalized shopping services that connect expats with Thailand’s rich culture and vibrant community.

Exclusive Privileges Across Central’s Brands

The 1 EXPAT offers members year-round benefits throughout Central Group’s vast network of brands. Members can enjoy perks at Central and Robinson Department Stores, plus a wide range of brands like TOPS, Supersports, PowerBuy, B2S, and Centara Hotels & Resorts. Future plans include adding more partners across various industries such as healthcare, airlines, wellness centers, and hospitality, enhancing the program’s comprehensive lifestyle offerings.

Backed by Central Group’s brand synergy, The 1 EXPAT redefines loyalty by creating a well-rounded, integrated shopping experience for expats across Thailand.

The 1 EXPAT’s Digital Integration

As Thailand’s leading loyalty platform, The 1 delivers seamless experiences through The 1 APP. The app enables members to check points, redeem rewards, view profiles, and access exclusive privileges designed specifically for expatriates. Kawin Tangudtaisak, Managing Director of The 1, explained that The 1 EXPAT program brings a personalized and digital-friendly experience to expat members, tailored to fit their lifestyle needs and preferences.

Benefits of Joining The 1 EXPAT

Members of The 1 EXPAT can accumulate points on purchases made across Central Group’s network, redeemable for a variety of rewards like cash coupons, hotel stays, entertainment, and beauty services. Through The 1 APP, members can track their point history, manage profiles, and view special offers crafted for expats, delivering an all-in-one loyalty experience.

How to Join The 1 EXPAT

Expats can join The 1 EXPAT by downloading The 1 APP, creating an account with a Thai phone number, and verifying their passport and visa or work permit at any Central or Robinson Department Store. Once verified, members receive a 5% discount e-coupon valid for two weeks and complete their program registration.

Central Group’s launch of The 1 EXPAT marks a new chapter in enhancing the retail experience for expats in Thailand, bringing exclusive benefits, community events, and seamless integration within the country’s largest retail network.