BEAUTRIUM Marks 13th Anniversary with “Beauty Companion” Theme

BEAUTRIUM, a leading multi-brand beauty retailer now celebrating 13 years, has refreshed its image with the theme “Beauty Companion: A Friend for All Beauty Needs.” With over 50 locations across Thailand, the brand offers a wide selection of cosmetics from every price range and origin, welcoming all beauty enthusiasts.

Mr. Jirawut Rojratanawalee, Chief Executive Officer of BEAUTRIUM Co., Ltd., shared, “In the past 13 years, BEAUTRIUM has grown rapidly, with impressive performance from January to August 2024, showing a 77% growth compared to the same period last year.

This growth has been driven by both existing and new branches. We are committed to expanding our presence nationwide by 2027. Our strategy focuses on providing a customized assortment based on the location and customer demographics, enhancing the shopping experience, and optimizing our supply chain for greater efficiency. This year, we’ve expanded our warehouse space by 400% to support future growth and ensure seamless operations.”

Mr. Atiroj Rojratanawalee, Chief Marketing Officer of BEAUTRIUM, added, “BEAUTRIUM’s rapid expansion stems from the customer-centric approach, offering a broad range of products at accessible prices and improving the overall shopping experience. This has resulted in a 53% customer retention rate in 2023.

We’ve established multiple sales channels, including the Beautrium Application, Website, and official stores across various online marketplaces. Furthermore, we’ve enhanced quick commerce services through Grabmart, ensuring product delivery within 25 minutes. Our membership program also allows customers to earn points for redemption, catering to the mindful modern shopper.”

To celebrate its 13th anniversary, BEAUTRIUM launched a commercial film, “BEAUTY COMPANION: Friends for all Beauty,” promoting inclusivity and encouraging everyone to enjoy the beauty journey.

With a wide selection of over 100,000 products from 5,000 brands, BEAUTRIUM offers beauty items from around the world, including Thai, Korean, Japanese, European, and American products, at affordable prices. The brand seeks to create a welcoming environment where anyone can explore and discover their unique beauty.

“From being a place that offers more than just beauty products, we’ve evolved into a ‘Beauty Companion’ – a trusted friend for every beauty need,” said Mr. Atiroj. “We want to inspire confidence in our customers and make them feel beautiful in their own unique way. BEAUTRIUM is here to support them every step of the way.”

In honor of this milestone, BEAUTRIUM is hosting a grand event at Siam Square on 8th October, featuring exclusive brand booths from renowned names like Kathy, Joji, L’Oreal, MILLE, Anessa, SKINTIFIC, and more. Attendees will be treated to entertainment from top celebrities, including Amanda Obdam, Kratae R-Siam, Sky Wongravee, Kao Noppakao, and famous artists from boy bands ATLAS and DICE, as well as girl groups EMPRESS and PRETZELLE.

Throughout October, BEAUTRIUM is offering massive discounts of up to 70%, with special prices starting at just 13 baht. Customers will also have the chance to win over 1,000,000 BEAUTRIUM points and participate in activities like the Top Fans contest, where winners will receive a year of free shopping worth over 150,000 baht.

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