Yanmar S.P. Company Limited and Chia Tai Company Limited announced a strategic partnership on 3 October 2024, aimed at revolutionizing Thai agriculture through the integration of cutting-edge technologies. The collaboration was formalized during a Memorandum of Understanding (MoU) signing ceremony at the 45th Anniversary Yanmar Show Fest 2024, held at the KICE International Convention and Exhibition Centre in Khon Kaen Province. This partnership aims to enhance farmers’ capabilities by introducing innovative solutions to address key challenges in the agricultural sector.
Mr. Ryosuke Yamaguchi, President of Yanmar S.P. Company Limited, emphasized the significance of the collaboration: “Chia Tai is a well-established leader in the agricultural business, and Yanmar brings extensive expertise in agricultural machinery.
Together, we aim to combine our strengths to introduce advanced technologies that enhance agricultural productivity and efficiency. Our initial efforts will focus on drones and auto-steering systems, which will significantly improve agricultural yields. We also plan to expand our partnership to provide end-to-end solutions, from upstream to downstream, for Thai farmers.”
Mr. Manas Chiaravanond, Chief Executive Officer of Chia Tai Company Limited, echoed similar sentiments: “At Chia Tai, we’ve consistently sought out innovative technologies, such as drones and agricultural machinery, to advance the efficiency of our products and services, including seeds, fertilisers, and plant protection solutions.
By collaborating with Yanmar, we aim to integrate smart agricultural technologies that will further enhance the professional capabilities of Thai farmers, benefiting the entire agricultural sector. This partnership will also contribute to ensuring sustainable food security for consumers in the long term.”
Key Highlights of the Partnership:
- Focus on Smart Farming: The collaboration introduces advanced technologies like drones and auto-steering systems to increase agricultural productivity.
- Comprehensive Solutions: The partnership aims to expand beyond initial technologies, providing end-to-end agricultural solutions for Thai farmers.
- Sustainability: Both companies are committed to contributing to sustainable food security through innovative agricultural practices.
This collaboration marks an important step in advancing Thai agriculture by integrating modern technology and providing practical solutions to farmers.
