Ferrari Universe Lands in Thailand with Southeast Asian Debut

Bangkok hosts legendary Ferrari models, including the F80 and 12Cilindri, at an exclusive exhibition.

Ferrari Universe, a global exhibition showcasing Ferrari’s legacy, has made its Southeast Asian debut in Thailand. This is the fourth such event worldwide, following similar showcases in Italy, Australia, and Korea.

The exhibition, held at UOB Live, Emsphere, Bangkok, from 23rd to 25th November, features over 20 iconic Ferrari models. Highlights include classic collectibles, limited-edition cars, and cutting-edge innovations such as the Ferrari F80 and Ferrari 12Cilindri.

Ferrari F80’s Regional Launch

The Ferrari F80, unveiled globally in October, had its Asian premiere during this event. With a V6-hybrid powertrain delivering 1,200 horsepower, it is Ferrari’s most powerful road car to date. Attendees included Enrico Galliera, Ferrari SpA’s Chief Marketing and Commercial Officer; Francesco Bianchi, Ferrari APAC & Middle East President; and Nandhamalee Bhirombhakdi, Managing Director of Cavallino Motors, Ferrari’s Thai importer.

Galliera highlighted Thailand as an ideal location due to its vibrant car culture and strong community of Ferrari collectors. He emphasised the exhibition’s role in connecting fans with the brand’s history, innovation, and lifestyle.

Immersive Ferrari Experience

The exhibition comprises four main zones:

• Racing Zone: Displays iconic racing cars like the F1-2000, driven by Michael Schumacher, and the 499P Le Mans Hypercar.
• Sport Cars Zone: Showcases recent models, including the Daytona SP3, SF90 XX Stradale, Purosangue, 296 GTB, and 12Cilindri.
• Ferrari Classiche Zone: Highlights historic models such as the 308 GTB and F50, celebrating Ferrari’s 50-year journey.
• Ferrari Lifestyle Zone: Offers insights into Ferrari’s luxury lifestyle with exclusive displays, including fashion collections and accessories.

Bridging Maranello’s Legacy

Ferrari Universe aims to bring the brand’s heritage from Maranello, Italy, to fans in Thailand and beyond. Designed as an immersive experience, it connects visitors with Ferrari’s journey from racing origins to becoming a luxury automotive icon.