Siam Piwat Group, the developer of iconic properties such as Siam Paragon, Siam Center, Siam Discovery, and joint-venture partner of ICONSIAM and Siam Premium Outlets Bangkok, is launching its grand year-end celebrations to solidify Thailand as a premier global tourist destination. These events are designed to attract both local and international visitors with exclusive experiences, global superstars, and innovative festive showcases.
Siam Piwat’s Commitment to World-Class Destinations
Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM have established themselves as top destinations for year-end festivities. This year, the Group expects visitor numbers to reach between 400,000 and 450,000 per day, contributing significantly to the Tourism Authority of Thailand’s target of 39 million visitors for 2024. This influx is projected to generate over 3.4 trillion baht in consumer spending, further boosting Thailand’s tourism industry.
Mrs. Saruntorn Asaves, Senior Executive Vice President of Shopping Center Business at Siam Piwat Co., Ltd., said, “Siam Paragon, Siam Center, and Siam Discovery are global hubs for luxury shopping, fashion, and entertainment. We are excited to offer our customers an unforgettable festive experience, positioning our locations as top-tier destinations for both Thai and international tourists.”
ICONSIAM’s Role in Promoting Thai Culture
ICONSIAM continues to play a vital role in promoting Thailand’s rich cultural heritage through its high-profile events along the Chao Phraya River. Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., said, “ICONSIAM’s world-class festive celebrations will further establish Thailand as a top global tourist destination. We expect a 20% increase in tourist visits during the final quarter of the year compared to 2023, driven by events like the Loy Krathong festival and the New Year’s Eve countdown.”
Exciting New Experiences and Store Launches
This year, Siam Piwat will introduce several first-of-their-kind experiences in Thailand. Siam Paragon and Siam Center will feature art toy events in collaboration with renowned Thai artist Molly (Nisa Srikamdee) from Molly Factory Studio. Other highlights include the Bandai Spirit Hobby Exhibition at Siam Paragon, Thailand’s first Jujutsu Pop-Up at Siam Discovery, and the “ICONSIAM Bangkok Illumination X ROBBiART” along the Chao Phraya River.
New luxury stores, flagship openings, and pop-ups, including Miu Miu, Valentino, and AMI Café at Siam Paragon, will further enhance the shopping experience.
Extraordinary Events and Collaborations
Siam Piwat’s year-end celebrations will include grand performances, art installations, and collaborative showcases. Siam Paragon will celebrate its 19th anniversary with an event featuring Thai and global artists. ICONSIAM will host the “Amazing Thailand Countdown” with world-renowned artists, while other venues will feature events such as “Siam Discovery Future Lab” and “The Magical Art of Toy Celebration” at Siam Center.
These events will culminate in the “Siam Paragon Glorious Countdown 2025,” ensuring an unforgettable year-end experience for all visitors.
