Maurice Lacroix Launches AIKON Titanium Collection at Exclusive Thailand Event

Maurice Lacroix’s Managing Director celebrates Thailand’s growing market role and unveils new watch collections at a VIP launch event.

Maurice Lacroix, the renowned Swiss luxury watch brand, hosted an exclusive event to show appreciation to VIP guests and media members, along with a press conference introducing the new AIKON Titanium collection, part of the “Maurice Lacroix Special Campaign for Thailand.” The brand marks the close of 2024 with this campaign, highlighting Thailand as a key market.

Managing Director Stephane Waser attended from Switzerland, meeting with VIPs and discussing the brand’s newest releases. The AIKON Titanium, set to launch in Thailand on October 18, 2024, at the Maurice Lacroix Boutique in Gaysorn Village, offers a blend of matte and polished titanium finishes, using grade 5 and grade 2 titanium for enhanced durability and comfort. Available in both Automatic and Chronograph versions, this model introduces shades of purple and grey as trendy new options.

Maurice Lacroix’s Indochina Area Sales Manager, Ravis Haetanurak, has been pivotal in promoting the brand’s exclusive Thai projects, including collaborations with Thai artists such as Benzilla and limited editions like the AIKON Mercury Thai Edition of 25 pieces. These initiatives have strengthened the brand’s following, positioning Thailand as a core market. Haetanurak emphasized, “Thailand’s watch community, especially ML Club Thailand, has been instrumental in our success, showing a growing enthusiasm for limited and artist-edition watches.”

The event also previewed upcoming collections for 2025, including a grand celebration marking Maurice Lacroix’s 50th anniversary, where rare pieces from VIPs were on display, offering a glimpse into the brand’s legacy and future. This exclusive event underscores Maurice Lacroix’s continued commitment to the Thai market and its thriving watch community.

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