Krungthai-AXA Life Launches ‘Life’s Delicious’ Campaign with Michelin-Inspired Dining Experiences

Krungthai-AXA Life Insurance, a leader in health and insurance, has introduced its latest year-end campaign, Life’s Delicious by Krungthai-AXA Life Insurance, offering a unique culinary journey that elevates dining experiences. Running from October 19, 2024, to January 15, 2025, the campaign invites customers to savor moments with special Michelin-inspired dishes.

“We aim to provide our valued customers with rich, memorable experiences year-round, through Health & Wellness initiatives, culinary adventures, and exceptional travel opportunities,” said Khun Bubphawadee Owararinth, Chief People and Brand & Communications Officer at Krungthai-AXA Life Insurance.

The Life’s Delicious campaign underscores Krungthai-AXA’s commitment to delivering happiness through exceptional dining and lifestyle benefits.

In collaboration with Michelin Bib Gourmand-awarded restaurants, the campaign introduces exclusive menus. Notable partners include the celebrated Ongtong Khaosoi restaurant, which offers three standout dishes: Krabong Thong, Laab Sap, and Chee Ruay.

Additionally, dessert café Cheevit Cheeva, known for its international reach, has crafted three specialty matcha-based desserts, including Blue Majik Pudding Matcha Bingsu and Matcha Blue Majik Cream Pudding. These unique menus are exclusively available to Krungthai-AXA Life customers.

Policyholders can enjoy additional perks by showing their policy through the Emma by AXA app at participating Ongtong Khaosoi and Cheevit Cheeva locations, unlocking special discounts.

General customers can scan a QR code from in-store advertisements to receive a complimentary drink*. The promotion runs from October 19, 2024, to January 15, 2025, across select branches.

This campaign reflects Krungthai-AXA Life’s ongoing mission to enhance lifestyle experiences, fostering joy at every stage of life. The company remains steadfast in its commitment to ‘acting for human progress by protecting what matters.’

For more information on the Life’s Delicious campaign, visit the Customer Service Center at 1159 (24/7) or online at https://www.krungthai-axa.co.th/th.

Terms and conditions apply, and the company reserves the right to change the promotion without prior notice.

Source: Bangkok Post