ICONSIAM Unveils 60 Marketing Campaigns to Boost Tourism and Host 2025 Countdown

ICONSIAM, the global landmark on the banks of the Chao Phraya River, is rolling out an ambitious “Experiential Marketing” strategy to solidify its position as a must-visit destination. In collaboration with partners from various sectors, ICONSIAM is investing 300 million baht to launch over 60 marketing campaigns throughout the last quarter of the year.

The highlight will be the grand “Amazing Thailand Countdown 2025,” featuring world-renowned artists and reinforcing ICONSIAM as the premier Global Countdown Destination. With a projected 20% increase in visitor traffic, the campaigns aim to stimulate tourism and bolster Thailand’s economic growth.

Driving Tourism Through Experiential Marketing

According to Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., “Tourist numbers are expected to grow by 20% in the final quarter, with a total of 36.7 million tourists for the year, according to data from the Tourism Authority of Thailand (TAT). ICONSIAM is dedicated to boosting Thailand’s tourism by offering world-class events that highlight the theme ‘The Best of Thailand Meets The Best of the World,’ attracting both local and international visitors.”

As a leading platform and Global Countdown Destination, ICONSIAM is focused on creating extraordinary experiences for its visitors through four distinct experiential pillars:

1. Immersive Experience: Providing an all-encompassing shopping and lifestyle journey.
2. Cultural Appreciation Experience: Showcasing the beauty of Thai traditions to a global audience through high-profile events.
3. Omni Channel Experience: Delivering seamless experiences across all touchpoints for visitors of all ages.
4. Pioneering Experience: Offering exclusive and innovative experiences unique to ICONSIAM, resonating with both Thai and international audiences.

Key Events for the Final Quarter

ICONSIAM has allocated 300 million baht to bring these campaigns to life, offering exceptional experiences during the festive season. Major events include:

• ICONSIAM Bangkok Illumination X ROBBi (November-December): A first in Southeast Asia, this lighting event features the popular Chinese art toy ROBBi and a solar-powered Christmas light display at River Park.

• THAICONIC Loy Krathong (November 15): A grand celebration of Loy Krathong on the Chao Phraya River, featuring cultural performances and activities.

• ICONSIAM X Be@rBrick Celebrating ICONIC Experience (Mid-November): In collaboration with Medicom Toy, this event introduces the first-ever thematic Be@rBrick Café in Thailand and exclusive collectibles.

• Miracle of Gifts (Late November to January 2025): A festive plaza offering special promotions and holiday joy.

• Hidden Gem Food Festival (December 11-15): This event, in collaboration with TAT, True CJ Creations, and Ryoii Film, showcases unique Thai cuisine and promotes Thai soft power on the global stage.

Countdown to 2025: ICONSIAM’s Amazing Thailand Countdown

The year will culminate in the grand Amazing Thailand Countdown 2025 event, which will attract millions of viewers globally, both online and offline. This spectacular celebration will further establish Thailand as a top global countdown destination, driving tourism and economic growth.

For more details, visit ICONSIAM’s Facebook page or call 1338.