ConnectX Revolutionises Brand Loyalty with AI-Powered Customer Engagement Tools

Innovative solutions drive personalised experiences, turning leads into loyal customers with real-time insights and automation.

ConnectX is reshaping customer engagement through its advanced AI platform, designed to help brands meet evolving expectations. Launched during the “Unlocking AI: Elevate Customer Experience” event, the platform equips businesses with tools to boost lead conversion and customer retention via tailored, real-time interactions.

Unified Customer Insights

The core of the platform is its Customer Data Platform (CDP), which integrates data from transactions, social media, and online behaviour. This consolidated view allows businesses to create targeted audience segments and implement strategies informed by actionable insights.

AI-Powered Features for Every Customer Journey

ConnectX’s platform offers three primary AI-driven tools:

• Recommendation AI: Analyses customer preferences and shopping history to suggest products, achieving a 22% click-through rate and a 13% conversion rate.
• Segmentation AI: Uses machine learning to form dynamic customer groups based on behaviour and buying trends, enabling focused marketing campaigns.
• Generative AI: Assists customer service teams by delivering quick, personalised responses across various digital platforms, improving loyalty and satisfaction.

The platform also provides advanced tracking for web and ad performance, helping brands optimise ROI while turning anonymous visitors into identifiable customers. Automation simplifies scaling engagement across channels with minimal manual effort.

Enhancing Customer Experiences

ConnectX focuses on merging technology with an understanding of customer needs. Marketing Transformation Consultant Saroj Laohasiri emphasised the importance of actionable insights, stating that the platform empowers brands to build trust and long-term loyalty.

Google Cloud showcased how Generative AI simplifies data processing and automates interactions, creating smooth, conversational customer experiences.

Chief Operating Officer Worapat Sasibut highlighted the platform’s comprehensive capabilities. He noted that its tools allow brands to exceed customer expectations by delivering seamless, personalised experiences from initial awareness to lasting loyalty.

Transforming Customer Engagement

ConnectX’s AI platform sets a new standard in customer experience management. It combines innovative technology with strategic solutions to create efficient and impactful interactions that foster long-term customer relationships.

For more details about ConnectX and its AI-driven solutions, visit the official website.