Chia Tai: Building a Future of Growth and Innovation

Where Tradition Meets Modern Ideas for Lasting Success

Chia Tai, a century-old agricultural company in Thailand, merges experience with modern strategies to drive sustainable growth. The company values its employees, recognising them as the backbone of success. Human Resources takes the lead in recruiting talent, retaining staff, and ensuring smooth workforce management.

“We focus on placing the right people in roles that match their skills and timing,” said Burin Piyatassanakul, Assistant Vice President of Human Resources at Chia Tai Company Limited.

Merging Expertise with Fresh Talent

Chia Tai blends veteran experience with ideas from younger generations. Burin leads efforts to reshape operations and boost efficiency. The team adopted tools like Customer Relationship Management (CRM) software to improve customer insights and Oracle HCM systems for simplified data access.

“Our workforce spans generations, offering diverse skills and a collaborative mindset,” Burin explained. The company promotes training programmes to help senior employees stay updated while encouraging younger staff to share new perspectives under experienced mentors. This approach builds a culture of innovation and sustainable growth.

Core Values of Chia Tai Employees

Chia Tai employees embody key principles—Integrity, Innovation, Partnership, and Passion. They also demonstrate ten personality traits that reflect the company’s mission to advance Thai agriculture.

“We invest in training tailored to individual roles,” Burin said. Leadership development, skill-specific workshops for breeders and sales teams, and talent programmes help employees excel.

Creating a Positive Workplace Environment

Chia Tai prioritises employee well-being through three focus areas:

• Healthy Body and Mind: Fitness facilities, mental health resources, marriage leave, and diversity support promote physical and emotional wellness.

• Balanced Living Spaces: Green areas and collaborative zones foster creativity and relaxation.

• Team Unity: A culture of teamwork inspires employees to grow and succeed.

Chia Tai continues to strengthen Thai agriculture with its innovative vision while maintaining its legacy of excellence. Those interested in joining the team can find more details at https://www.chiataigroup.com/joinus.