Apple Auto Auction, Thailand’s leading auto auction business, is expanding into online real estate auctions through a partnership with MBK Asset Solution Co., Ltd.. This collaboration will see over 30 premium properties from Max Asset Management Co., Ltd. and MBK Guarantee Co., Ltd. auctioned online between November 8-10, 2024.
Anuchart Deeprasert, CEO of Apple Auto Auction (Thailand), emphasized the company’s strategy of utilizing its credibility and large customer base, mainly automotive entrepreneurs, to drive success in the real estate market. While traditionally focusing on cars, motorcycles, and other vehicles, the company is now diversifying into properties, offering auctions for single houses, condos, land, and other high-potential real estate investments.
Apple Auto Auction is leveraging its Apple E-Bidding platform, enabling users to view properties and participate in auctions remotely. The platform is accessible via PCs, iOS, and Android devices, offering a seamless experience for both first-time buyers and seasoned investors. The collaboration with MBK Asset Solution adds comprehensive services such as property assessments, loan services, and access to properties from financial institutions like Thanachart Capital Group and Kasikorn Bank.
Marketing efforts include promotions via Facebook, Instagram, TikTok, and YouTube, targeting a wider audience. To bid, customers must register and place deposits (40,000 – 80,000 baht) depending on the property value. Special starting prices and competitive loan options are offered, ensuring the auction attracts serious investors.
Sombun Wangchokdamrong, Managing Director of MBK Asset Solution, highlighted that this partnership allows MBK to showcase top-tier second-hand properties in prime locations, with the trust of leading financial institutions further strengthening the offering.
The auction will be held online at www.appleebid.com from November 8-10, 2024. Buyers are encouraged to schedule viewings in advance and follow deposit requirements. Terms include staggered payments and specific bidding increments, ensuring a competitive yet fair process.
This strategic move marks Apple Auto Auction’s expansion into the real estate sector, aiming to replicate the success of its vehicle auctions while tapping into the growing demand for valuable properties in Thailand.
Source: Bangkok Post
